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Views: 77342 Description: 1. Wide pan of mothers and babies gathered inside coliseum
2. Wide of mothers with babies
3. Banner, reading (in English): "Simultaneous breastfeeding"
4. Mothers and babies
5. Various of mothers breastfeeding babies
6. SOUNDBITE (English): Elvira Esguerra, Founder of Children for Breastfeeding
"What we are planning to do is incite awareness, okay, to put back the pride in breastfeeding, and the respect that we deserve because we commit ourselves to our children"
9. Wide of mothers breastfeeding their babies
10. SOUNDBITE (English/Tagalog): Lito Atienza, Manila Mayor
"The number of mothers who breastfed simultaneously this morning, was 3738, long live!"
11. Various of mothers breastfeeding their babies
Breastfeeding advocates in the Philippines claimed on Thursday to have broken the world record for the highest number of mothers breastfeeding simultaneously.
Thousands of mothers and their babies gathered at a stadium in Manila for the record attempt, which was organised by "Children for Breastfeeding" a group that wants to encourage Filipino women to breastfeed their babies.
"What we are trying to do is incite awareness, okay, to put back pride in breastfeeding, and the respect that we deserve because we commit ourselves to our children", says Elvira Esguerra, founder of Children for Breastfeeding group.
The mayor of Manila, Lito Atienza announced that more 3,000 women participated in the event on Thursday.
The existing Guinness world record was set an event held in Berkeley, California in the year 2002, when a total of 1,130 women simultaneously breastfed their babies.
The Manila count was verified by a local accounting firm.
UNICEF (The United Nations Children''s Fund) encourages exclusive breastfeeding for the first six months of a child''s life, and complementary feeding after six months to two years and beyond.
Citing World Health Organisation records, UNICEF says that around 16,000 child deaths can be attributed to formula feeding.
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